CRM and Social Media-Article from Blog.relaso.com

Social Media is at a hype. If you really wanna get into a persons life check out his Facebook and/or Twitter profiles and I’m sure you will have enough whereabouts of the person required to approach him. Indeed to get on with your business today, social networking is a big necessity, it is mandatory to set up accounts with sites such as Facebook, Twitter, and LinkedIn, Orkut and Myspace perhaps.


Let us guide you through the queries as to how you can get the most out of the online social media and market yourself well.

There are free tools like HootSuite or TweetDeck which will enable you to monitor your customers and clients, look out for their recent activities and get on with their exact requirements, perhaps their state of mind also.

Well, the other way through is by creating a Tweeter list which not only will help you organize your contacts but also help create and synchronize the target audience for a particular phenomenon.

A very good approach is to let your CRM hold the keys to important Twitter and Blog URLs that come in handy.

As a matter of fact your Linkedin profile can very well be used to ramp up your networking and to add to it you can stretch out for new prospects and horizons.

Providing special coupons, discounts, holding out contests in-front of Facebook contacts, fans Twiiter followers may just as well do the trick for you.

What’s more you can also time and again give it a shot to entertain all your consumers and clients by posting some hilarious stuff or some thought-provoking or funny questions.

With Social Networking there is always the chance that you will get the news when somebody makes a status update. Suppose a client from another province is dropping by your city, why not send in an invitation.

Try and Help or may be just Interact with your clients time and again, obviously maintaining an interval and notice the difference.

Social Media may just be the very best way to spread the buzz for your upcoming new product, so try it out. Not only can you just spread the word for that new product but also you can opt for forums and discussions as to how you can improve the product and what are the various pains that the consumers are facing.

Whether you are running a business, or you are a doctor, may be a lawyer or an elite executive, when it comes to spreading your word you very well need an audience. Now, why do you expect them to listen to your speech and not others’. They should be able to relate to you and that would require building up relationships.

Major Reasons for the failure of CRM

After Reading different blogs, watching demo versions of softwares, listening to different people i have discovered some of the Major Reasons for the failure of CRM. They are as follows:-

Strategy Errors- This type of errors occur because
a-of the absence of right leadership
b-A business leader needs to be in charge of the CRM effort. A successful CRM is basically a major business initiative
c- Quite often the strategy is hazy and not clearly sketched out

A perfect CRM strategy and vision need to anticipate and define what customers are going experience at each touchpoint, and how will they be handled at each touchpoint. The vision needs to be clear to everyone. Problems occur when an Organization's business constituents have differing expectations of the benefits of CRM.
CRM strategy and business strategy are not properly aligned

CRM is an expensive way to automate inefficient or ineffective processes.

Companies get better results from CRM when they begin by focusing on sales processes:

Customers not consulted

Implementation Errors
Inability to link channels
People errors
Introducing CRM simultaneously to thousands of employees.

It's easy to want to do too much, too fast. Get it right first with a small team of employees chosen to represent a cross-section of your company. Choose an initial project that can make a dramatic difference, with clear key performance indicators. Strong pilot results will help you avoid the next pitfall:
Changing the system, but not the people
Process errors


To avoid the pain of revision, some companies don't take the opportunity to re-engineer and optimize their processes. They look to CRM as a patch rather than an opportunity from the ground up to increase customer satisfaction, revenue, service and overall productivity.


Technology Errors that is double entry of Data

Often marketing, sales and service departments already have different types of CRM software, from different vendors, to track the same customers. As a result, these departments can't share data, and have redundant support and administration costs.


Customer Management Errors
Customers do not get to experience the new benefits.